The WOVENN platform
One record for every style. One platform for everyone who touches it.
Brand intelligence, product development, sampling in 3D, sourcing, production and delivery — run by your team, your buyers and your supply-chain partners on the same live record, each seeing exactly what their role needs.
- lifecycle stages
- 15
- lifecycle stages
- roles, one sign-in
- 11
- roles, one sign-in
- shared reference lists
- 28
- shared reference lists
- record per style
- 1
- record per style
How it fits together
Everyone works on the style — not on copies of it
Spreadsheets, email and WhatsApp make a copy of the style for every person in the chain, and the copies drift. On WOVENN there is one record. Your team, your buyers and your partners each open it through their own workspace — and every change they make is a stage on that record, with a name and a time on it.
The style record
15 stages · one source of truth
Your brand team
Brand team
Dashboards, every style
Designers
Design & sampling
Merchandisers
Costing & follow-up
Your buyers
Retail buyers
Approve, track orders
Your supply-chain partners
Manufacturers
POs & daily production
Fabric mills
Fabric due in-house
Logistics
Pickups & delivery
Import / export
Incoterms & ports
Trade finance
Financed POs & risk
What’s inside
Eight capabilities. One thread from DNA to delivery.
Brand DNA · assortment
Illustrative
- Largest category
- Shirts & tops · 38%
- Price band
- ₹1,499 – ₹3,299 · 74%
- Sustainability claims
- Insufficient evidence
01Brand intelligence
Know the brand before you design for it
Name a brand, retailer or buyer and WOVENN reads its public footprint — website, catalogue, marketplace listings — then builds its DNA: price position, assortment, signature fabrics and details, and where the opportunities are.
- Every finding with a confidence and its sources
- “Insufficient evidence” instead of a guess
- Free self-serve analysis for prospects
Sample rounds
Illustrative
- Proto
- Approved
- Fit
- Approved with comments
- Size set
- With buyer · 2 days
02Product development & sampling
From concept to an approved sample, on one record
Line up styles by season and category, carry them through design, and run every proto, fit, size-set and PP round against the style — with files, comments and the buyer's decision on each round. Designers see the product, never the cost sheet.
- Proto → fit → size-set → PP rounds
- Approval deadline worked back from the store date
- Tech pack sign-off as a stage gate
Buyer review
Illustrative
- Linen wrap dress
- 3D · size set
- Decision
- Approved
- Next stage
- Tech pack ready
033D sample approval
Let buyers approve in 3D — before the courier
Upload a sample as a 3D garment and it opens in an interactive viewer in the buyer's portal. They turn it, zoom into the detail and approve or send it back, and the decision moves the style on — or back to design — straight away.
- Interactive 3D viewer in the browser
- Approve or reject in one click
- Every decision timestamped on the style
Costing · Utility cargo jeans
Illustrative
- Target cost
- ₹ 640
- FOB agreed
- ₹ 612
- IMU at MRP
- 61.4%
04Sourcing & costing
Agree the price before the first metre is cut
Allocate each style to a factory and a fabric mill, record the FOB against your target cost and see the IMU margin at MRP. Fabric requirements are worked out from order quantity and consumption, so the mill knows what is due and when.
- FOB vs target cost and IMU margin per style
- Fabric need = order quantity × consumption, plus 5% wastage
- Partner master typed by role
Daily report · Line 4
Illustrative
- Output
- 1,240 / 1,300
- Efficiency
- 64%
- DHU
- 2.6%
05Production
See the line, not just the promise
Release the order and the factory files its own daily production reports — output against target, minutes, defects. Efficiency and DHU roll up per style and per factory, and on-time ex-factory feeds the supplier scorecard.
- Daily reports filed by the factory
- Efficiency = output × SAM ÷ minutes
- Supplier scorecard ranked by order value
Shipment · Nhava Sheva → Jebel Ali
Illustrative
- Mode
- Sea · FOB
- Departs
- in 4 days
- Status
- On track
06Inbound & delivery
On time, in full — and early warning when it won't be
Logistics and trade partners book and move the goods and update their own legs. The DC receives and allocates, stores get their stock, and planned-vs-actual dates drive OTIF, lead time and an at-risk list your team sees first.
- OTIF with a 98% in-full tolerance
- At-risk orders flagged from slipping dates
- Store and DC location master
Buyer · Spring order
Illustrative
- Styles
- 24 in production
- Awaiting your review
- 3 samples
- Next delivery
- 12 Mar
07Buyer portal
Your buyers see their orders — without calling you
Retail and wholesale buyers sign in with Google or email to a portal of their own. They review the samples you share, approve in 3D, follow each order to delivery and come back to their brand analysis any time.
- Only the styles you share with them
- Order progress and delivery dates, live
- Invite-only — no self-serve sign-up
Fabric mill · requirements
Illustrative
- Due in 30 days
- 18,400 m
- Confirmed
- 12 styles
- Overdue
- 1 style
08Partner workspaces
Factories, mills and forwarders on the same thread
Manufacturers, fabric mills, logistics, import/export and trade-finance partners each get a workspace with their own KPIs and only the styles linked to them. A partner serving several brands simply switches between them.
- Each partner sees only its own orders
- Never the brand's MRP or target cost
- Partners record their own milestones
Who sees what
Open the record to your network — not your margins
One sign-in, many roles. What each person can see and change comes from the role they’re working in — and cost fields are removed from what a designer or partner receives, not merely hidden on their screen.
| Role | Sees | FOB cost | MRP & target cost | Can update |
|---|---|---|---|---|
Brand admin Brand team | Every style | Everything, plus team access and master data | ||
Merchandiser Brand team | Every style | Every stage, sourcing and production | ||
Designer Brand team | Every style | Design fields, design and sampling stages | ||
Retail buyer Buyer | Styles shared with them | Order value | Sample approvals | |
Manufacturer Partner | Its own orders | Production stages and daily reports | ||
Fabric & material supplier Partner | Its own orders | — (requirements and due dates) | ||
Logistics Partner | Its own orders | Inbound, dispatch and delivery | ||
Import / export Partner | Its own orders | — (shipments, Incoterms, ports) | ||
Trade finance Partner | Its own orders | — (exposure and maturity) |
Foundations
Built to be trusted with the whole season
A dashboard for every role
Brand team, designers, buyers and each kind of partner get their own KPIs — order book, IMU, OTIF, first-time-right, efficiency, DHU, fabric due, exposure — computed live from the records, never typed in.
28 shared reference lists
Seasons, size ranges, colours, fabrics, Incoterms, ports, AQL and more — 23 industry-standard lists loaded on day one, maintained once and shared by your whole network.
One sign-in, many roles
A founder who also designs, a forwarder who also clears customs: one login, pick the role, switch any time.
Your data stays yours
Every organization's records are structurally separate, and revoking a role takes effect on the very next click.
Audit trail
Stage changes, approvals and access grants are written to an audit log with who did it and when.
Partners across brands
A factory or forwarder working with several brands holds a role in each and switches between them — one login, no data crossing over.
Getting started
Live in three steps
Step 1
Analyze your brand
Run a free brand analysis and see your DNA, positioning and opportunities — with the evidence behind them.
Step 2
Set up your workspace
We create your organization with the 23 standard reference lists and your first admin. You invite your team, buyers and partners.
Step 3
Run the season on it
Put this season's styles on WOVENN and let every hand-off — sample, cost, production, shipment — happen on the record.